The Power Of Podcasts

Podcasts are a powerful tool to enhance your online presence, while boosting engagement with your customers.

A podcast is a digital audio program or recording, with a series of episodes that listeners can stream from the internet.

In the last decade, the number of podcast listeners has skyrocketed.

Research shows that 57-percent of U.S. consumers listen to podcasts regularly.

Users can subscribe and listen to podcasts anytime they choose.

But there’s a lot that goes into creating a podcast, especially if you want the series to gain popularity.

People listen to podcasts to learn more about topics, for humor and to simply get to know you. It allows your audience to learn more about who you are. 

Podcasts enable you to voice your opinion and share knowledge with those who may have the same views. If they don’t like what you have to say, they can stop downloading your series. Hence the importance of keeping your content interesting.

First and foremost, make sure you’re comfortable hosting.

If not, you may want to hire someone that is comfortable speaking conversationally. You don’t want your listeners to feel awkward silence or choppiness in your delivery.

A conversational and confident reputation is key.

Just like your website, you want to name your podcast.

The name you choose may have a significant factor in your success. Your name should be creative and one that sticks to the mind easily. 

But don’t choose a name that targets just one topic. You want to make sure it’s broad enough so that you can expand beyond your niche if you decide to.

When planning podcasts, episode length is something you also want to think about.

Typically, podcasts can range anywhere from five minutes to hours long. The average length of a podcast is somewhere between 20-40 minutes, aligning to an average commute time.

Next, you’ll want to record and edit your podcast.

Make sure you find a quiet room and have good sound quality for recording.

Shop around for editing software that you’ll be able to easily use and create your podcasts on.

Finally, launching and marketing your podcast.

You can create a website for your podcast to easily market your series.

Here, you’ll be able to lay out episodes and title them. Submitting your show to podcast directories is a way to gain popularity. And of course, making sure your content is fun, exciting, and new, so that your listeners want to come back for more.

While podcasts may not be for everyone, it’s another avenue to think about when it comes to your marketing efforts. As we all know, the digital and marketing world is constantly changing. If podcasts aren’t your thing today, they may be tomorrow.