The Psychology Of Color In Marketing

If you’re looking to implement a website refresh or if you’re starting your website development journey, color can be a powerful tool for success.

Choosing the right color palette for your brand can help boost sales. When thinking about the layout of your website, you want to tailor to your target audience and industry.

Why? Colors can change the way your customer feels about your brand.

Research shows that colors have a play on emotion.

Some of the popular palettes that are used in marketing include the following:

Red: Energy, passion, urgency

Blue: Trust, reliability, & calmness

Green: Nature, growth, & health

Yellow: Optimism, warmth, & clarity

Black: Power, security, & sophistication

When deciding on colors, it’s important to think about your audience.

What demographic are you marketing towards?

Thinking about the customers’ preferences, psychographics, and culture will help create your tone. What emotions do you want your brand to evoke?

This doesn’t mean you have to stick to just one color.

Emphasizing one color with some accents is not frowned upon. 

If you choose to have more than one color, make sure to keep your color palette uniform across all marketing materials.

Consistency helps create trust and brand identity. 

Think about McDonalds…when you see red and yellow with the big “M”, customers worldwide know it’s McDonalds, even without having to read any words.

That’s powerful brand identity and marketing.

Let’s say you already have a website, but you want to change it up a bit.

Test your site and see if there’s a need for a shift in color palette.

Your analytics can say a lot about your audience and what they want from you.

As marketers, we know the importance of flexibility.  We need to move when our society moves. Customers don’t always have the same views as they did in the past. 

So have fun with it and choose a color that will resonate with your consumer.

Here at NinJo Group, we chose black for our website because we know the power that website design has and are looking to guide our customers to success.

Trust in NinJo Group today.