Trending Now…Influencer Marketers

While the digital world is ever evolving, so is the way that businesses promote their products. 

Today, corporations rely not only on professionals to market their business, but also using folks on the street. 

Those who do so are called “Influencer Marketers”.

Research shows that over 50 percent of young Americans have bought a product after seeing it on social media.

These statistics continue to grow. 

In fact, Influencer Marketing Hub reports that the industry is set to grow to approximately $21.1 billion this year alone.

That number is up nearly $20 billion from seven years ago.

In the past, Influencer Marketers were celebrities and bloggers. 

Today, social media influencers use endorsements and product mentions to their dedicated social followers.

These people are viewed as experts within their niche and can be a powerful, targeted marketing tool for your company.

How does this work?  Through trust from their followers. 

Some companies pay their influencers with free products.  Others pay cash. 

There are several different types of influencers out there.  

Mega influencers have larger audiences (over 1M) and give your brand great exposure.  Partnering with them though, could come at a high cost.

There are Macro Influencers (100K-1M), Micro Influencers (10K-100K) and Nano Influencers (Up to 10K). 

These smaller groups are more targeted, engaged, and personal with their customers.

If your company is looking to captivate a diverse audience and large-scale brand awareness campaigns, Macro Influencers are the ones to hire.

However, if you’re a smaller business looking to create a personalized and engaging marketing message without breaking the bank, Micro Influencers and Nano Influencers are the route to go.

Overall, let’s look at it this way.

“Word of mouth” is one of the best forms of marketing, mainly because of the trust you build with someone who is “real” and has similar interests or opinions.

Well, just like these influencers, their “friends” and “followers” have confidence in their purchase by taking their word of advice.