The Seasons Are Changing…Are Your Marketing Messages?

As we head into another season and the weather changes, it’s important to make a change to your marketing efforts.

Weather-Responsive Marketing is the practice of tailoring influential messages to customers based on local temperatures and weather conditions. 

Parallel to this, holidays can pivot your marketing message.

Research shows that Weather-Responsive Marketing can drive sales up to 68-percent on average, and in the best-case scenario, up to 300-percent.

Predicting the weather plays a huge role in the world of advertising and marketing. 

Weather and climate influence moods and can determine customers’ spending habits. 

Even a shift in temperature by just a couple of degrees, could have a dramatic effect on sales.

Think about it, during the cold, winter months, consumers may be making purchases to feel cozy and comfortable. 

During a dreary week, they could be making purchases to brighten their moods.

On the other hand, hot, sunny days could have your customers spending time on activities with kids, purchasing summer clothes, or an evening out for ice cream with the family.

So targeting these specific events could increase your sales.

While you prepare for your next marketing campaign, it’s important to stop and think about the climate around the time that you plan to push your brand. 

This way, you can align your message to the consumer accordingly. And if you have already put together your message, it’s okay to re-evaluate what you’ve worked on and make edits to suit the climate. 

Just a change of wording could make a big difference in sales. 

This also goes for holidays. 

The Fourth Of July is coming, have you thought about using a play on words in your messaging? 

A hot, sizzling deal could bring a big bang for your buck!

Did you catch that?

Until next time, NinJo Group is here and ready to predict the weather and your marketing messages to go along with it!