Utilizing Facebook Groups for Growth
Facebook has been one of the largest social platforms for years, but more recently, Facebook groups have become a powerful tool for marketing, if used correctly.
Facebook groups are dedicated space where users with similar interests come together to communicate.
People can share content, discuss topics, and spread the word about events and promotions.
Groups can be created for a wide range of purposes such as local community news, events, professional networking, hobbies, fan clubs, businesses and more.
Marketers can either post information to groups they’ve personally joined, or they can start their own group. Hey, maybe do both?! So how do you create a successful Facebook group and grow your audience?
First, fill out key information, logos and content on your new group page. Next, start by inviting people to join. Once they do, they’ll discover if they like the information you’re posting. Hopefully that’s the case because this is when you’ll start to grow quickly.
Think of it this way, if someone joins your group, they want to hear from you. It’s like an “opt-in” to your brand, and a direct line to your audience.
People join these online communities so they can engage with brands directly. These consumers have the potential to be your most loyal customers.
As a marketer, you can learn more about what your audience wants and deliver to them.
A critical thought to keep in mind is to be cautious that you aren’t labeled a spammer.
Make sure to make your rules and expectations clear. Too many promotions and links with sales messaging can get you flagged with a result of getting kicked out of the group or removed from Facebook. Your space should be a safe, welcoming place for members to engage. Be sure to establish and enforce these rules.
Posting on a regular basis is key to continuing growth. Coming up with consistent themed discussions on a monthly or weekly basis is a fun way to keep your audience engaged. For example, “Motivation Monday”.
While you’re engaging with your audience, be sure not to talk too much.
You’ll want to keep up with notifications and replies to show that you are actively listening, but sometimes it’s best to let them discuss a topic while you watch and learn more about what they’re looking for.
Many Facebook groups are private to develop the idea of an “exclusive club” and promote “for your eyes only” content and offers.
Finally, making sure to optimize your Facebook group just like a website is key. Using relevant key words and powerful call-to-action buttons can help make your group visible to others. Don’t forget to promote your group on other social media platforms.
Finally, make sure you’re ready for the commitment. Facebook group marketing is no simple task. But you won’t regret it. You’re bound to see growth and success if you put the dedicated time and effort into it.
