Making A Great First Impression…With Color

Have you heard the saying, “You never get a second chance to make a first impression”? 

This is also true in the marketing world.  You only have one chance to snag that customer. 

Experts say color psychology plays a critical role with consumers.  Colors trigger emotions needed to get customers to hit the “buy” button. 

This means, it’s a good idea to add color to your list when it comes to laying out your marketing plan.

Research shows that approximately 90-percent of consumers make their purchase based on visuals alone, hence why the conversation and placement of colors is crucial. Color can also increase brand awareness and recognition by 80-percent.

Let’s discuss some of the colors and what emotions they bring.

HubSpot experts say red is associated with excitement, power, passion and urgency. 

Aside from attracting attention, red can also trigger appetite, which is a great opportunity for those in the food industry.

If you don’t want your whole website to be red, try adding a red call-to-action (CTA) button on the page. 

This way, your consumers can easily spot that link to make their purchase.

Researchers at HubSpot say blue is one of the world’s top favorite colors.  Blue brings a calming tone when consumers browse the internet.  

The color spotlights trust, security and strength.  Hence why HubSpot experts say 33-percent of top brands use blue in their logo.

If you want to convey confidence, creativity and courage, orange is the best color.

However, experts warn that 29-percent of consumers rank orange as their least favorite color. 

Maybe stick to using orange as just a CTA instead?

Yellow represents happiness. 

Marketing experts say companies use yellow in their logos to shine light on optimism, creativity and warmth.

If you ask yourself of a yellow logo that stands out first in your head, most would probably agree, they think of McDonalds.   

The golden arches also include the appetite color of red. 

So, happiness and food equal happy meals and smiley faces.  Smart, huh?

Let’s dive into black, like NinJo Group’s website.  We use black to emphasize trust, security, sophistication and the power of marketing.  

Overall, just like the timely task of choosing a paint color for your kitchen or bedroom, choosing the right color for your website and marketing materials should be just as critical. 

I mean, you are trying to make a great first impression, right?