Flip The Switch To Summer Marketing

Does this picture make you crave hot weather and fun in the sun?

Summer has arrived and the outdoor parties, sporting events, swimming and so much more are going to be the craze.

Consumers are excited to get out and about and that means they’re prepping for warmer months ahead.

While folks are changing up their wardrobe, prepping their patio for summer fun, and heading to the store for food to throw on the grill, this is a great time for marketers to flip the switch and add a summer flare to their marketing efforts.

Seasonal marketing plays a big role with consumer spending.  People are in the mood and more likely to spend when they see colors and content that align to the current season.

Adjusting your marketing strategy to reflect the time of year is key.

This means refreshing your website, email templates, newsletters, and social media platforms.

Using bright, vibrant colors and images that evoke summer feelings is a fun way to sizzle up your campaign.

Creating content that resonates with summer experiences using blogs, social media updates, and email campaigns can help drive traffic to your website.

Focus on activities, tips and trends that relate to summer.

Once you’re refreshed your online presence, have fun with special offers that include summer-themed promotions. Keep it exciting by playing with words that are associated to the season such as “Sizzling Summer Sale”, or “Backyard BBQ Specials”.

Utilize and align marketing efforts with local or national events such as music concerts and outdoor fairs.

Keep in mind, there are also summer holidays that you can also plan campaigns around.

Using relevant summer hashtags, challenges, and contests can also increase visibility and engagement.

In conclusion, don’t be afraid to flip the switch to summer marketing before summer is even here.  

Experts advise that your marketing efforts should kick off the season up to one month before to get the momentum rolling.