Digital Skills Every Small Business Owner Should Have

The technology world is constantly changing.

Do you have what it takes to survive today’s complex online world?

Small business owners have a lot on their plate. Not only are they the owner, they’re also the boss, the leader, a sales representative, customer service support, the help desk, financial director and so much more.

But one important role they must not forget about is IT.

These tech skills don’t have to be anything extravagant; the bare minimum is a good start to navigate today’s online world.

Let’s talk about some of the important skills you should have when it comes to having an online presence.

First, if you want anything to do with an online presence, you must have a website. This should be treated as your storefront on the web.

For good customer experience, make sure your website loads quickly, has compelling content and that there are no glitches with links that could leave your shoppers frustrated. Be sure to also verify that your website is mobile-ready.

Most consumers shop online using their smartphones.

Next, make sure you know how to manage and update your website.

It’s key to have up-to-date information on products, services, hours, etc.

This is your chance to promote the products you love, so be sure you don’t forget to log in at least three times a week to make any updates that will appeal to your consumers.

While managing your website, it’s also critical to make sure you understand search engine optimization.

SEO is the practice of ranking higher in search results so that you see more traffic to your site.

Your goal should be to rank high enough that when a consumer searches for information, your business appears near the top. The key here is to use words across your website that mean most to your target audience.

Aside from having a website, you should also focus your marketing efforts across social media networks.

This is a great way to communicate and engage with your customers.  You can create small video clips and promote a product on Instagram. Or, you can add a poll or survey on Facebook, X, LinkedIn, etc. 

Don’t forget about your business profile on Google. This is important for small businesses that also have a storefront.

The more information available to your shoppers online, the more likely they’ll come visit you in person, especially those who are looking for last-minute deals that they can pick-up in store quickly.

So how do you make sure you’re doing all you can do online? Through analytics.

On the backend of websites, there should be information that you can look at to show the traffic on your website.

Along with how many visitors you have, you can view the different links that people are clicking on, helping you with future placement of those links to drive sales.

While the digital world is changing as we speak, be sure to keep up with trends so that you don’t miss the opportunity to bring in more sales.

Just like technology, marketing is also ever-changing. 

If managing a website is something you don’t have much time to do, NinJo Group can help with all these needs.

Contact us today and we’ll get you going on the path to success.