Change The Channel…Here’s Where You Need To Be Video Marketing

Hard work pays off!

The harder you work, the more people will notice.

And that means, while you’re working hard on marketing your videos, you better work hard to research what video channels to hit when promoting your brand.

So where do experts point video marketers to?

This year, research shows that US consumers are using YouTube (57%), Instagram (45%), TikTok (33%) and Twitter (30%). 

So, when we are talking about video, the numbers point to YouTube and TikTok.

Let’s jump into some statistics about these trending channels!

Research shows that this year (2023), YouTube has over 2.6 billion active users monthly, worldwide.  

Over half of them use YouTube at least once per month.

Owned by Google, YouTube is the second most visited website, of course after Google Search.

Being the second largest search engine and having access to 76 different languages, YouTube can help boost your SEO rankings and overall brand presence. 

Plus, it’s easy to share! 

However, if your audience is younger, then TikTok may be the right video platform for you. 

It follows right behind YouTube but is easier to gain exposure faster.

Experts say TikTok has over 100-million active users monthly just here in the United States, with one-billion users worldwide.

But whatever your choice, you’ve already done the hardest part by creating your marketing video.

Why not share your brand on all available video platforms? 

The more viewers you get, the more sales and followers you could get.

So go ahead…hit that upload button and see what just one click can do for you.