Brand. The Face Of Your Business

What is your brand?

This should be one of the first questions to answer when planning your marketing strategy. 

Why?

Branding gives your audience a distinct identity, helping consumers remember who you are. 

It also helps establish trust with your customers.

When brainstorming your brand, it’s important to think about your exact target audience. 

Are you marketing to parents? Kids? Families? Men or women?  Powerful branding gives your organization personality.  It also helps customers distinguish your product and helps you stand above your competition.

Think of this as making a great, first, lasting impression. 

When creating your brand, the use of wording, or a slogan is key.  

For example, “Just Do It”…does this ring a bell? 

That would be Nike’s slogan and was formed long ago, back in 1988.

While strong branding may take years to establish, it’s important to stay consistent across all marketing channels so that your message or logo is engrained in consumer’s minds.

This will help make your first impression last, empowering you to become a leader within your industry.

However, branding isn’t only done with wording. 

Company colors, packaging and design are also key.

The recognizable brand, McDonalds, uses a red and yellow color scheme involving the famous golden arches. 

If you or kids see the logo, they typically know right away that it’s McDonalds. 

What happens if their marketers replaced those colors with black and red?

People would no longer recognize that brand. 

Here are some keys to make sure you have brand consistency:

·      Create Marketing Templates

·      Recycle Content

·      Visual Uniformity Across All Channels

·      Keep Messaging Consistent

If you need any help brainstorming slogans or creating your brand, NinJo Group would love to help.